DECENTRALIZING TRUST AND REPUTATION FOR THE WEB

The largest anti-fraud and URL registry is heading to the blockchain.

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Token Foundry, a Consensys Formation

Supported by Token Foundry, a Consensys Formation

WHAT IS THE METACERT PROTOCOL?

We see a world where you feel safe opening a link. We envision our solution, known as the MetaCert Protocol as an additional layer to the Internet Protocol Stack. It can sit between the Internet and the Web or it can be integrated within hardware or software that sits on top of the Internet.

It's impossible for a single cyber security company to scale the submission and validation of domain name ownership and other Uniform Resource Identifiers (URIs) such as bots, wallet addresses, apps, and social media accounts across the entire Web. Existing crowdsourced trust and reputation initiatives for the Web haven't been successful, and we need participation from the community to help trust and reputation become ubiquitous.

The blockchain allows us to shift our centralized database to a decentralized registry. The Protocol features built-in game mechanics, rewarding participants with Tokens for submitting and validating the categorization of URIs. This incentivized system is the heart of the Protocol. In addition to rewarding participants, the Token will help mitigate the risk of bad actors trying to spoil the quality of the registry.

Everyone benefits
Submitters

The Protocol will reward people who submit URIs for categorization in cryptocurrency token. The Token enables a unique reputation system to be managed so submitters can potentially become validators.

Validators

Experts in their respective fields are rewarded to validate submissions, incentivizing people who already take part in populating other lists to participate in the Protocol. Submitters can become validators once their reputation score is sufficient.

Resource Owners

Owners of URIs such as websites, bots, wallet addresses, applications and social media accounts can request the verification of their digital assets by paying in Token. This will protect their brand and reputation while reducing the risk of impersonators building phishing sites, fake apps and spreading malware.

Purchasers

The Protocol's registry is machine-readable and can be queried for use by Internet Service Providers (ISPs), routers, crypto exchanges, Wi-Fi hotspots, mobile devices, browsers, websites, and applications to help address cyber threats. Information stored on the Protocol and accessible by Purchasers will include ownership identity, reputation ratings, content category type, submission information, validation records and dispute timestamps.

The MetaCert Protocol will provide purchasers an opportunity to integrate the data directly into their existing products and allow innovators to create new products that would not have been possible without it.

Consumers

When using a hardware or software product that has integrated the MetaCert Protocol, consumers will feel safer when opening a link. They will also have the opportunity to become submitters to help improve the registry that is used to protect them.

METACERT'S CURRENT POSITION IN THE MARKET
10 Billion

URIs classified into 60+ categories

2.5 Billion

Messages scanned on Slack and HipChat

100 Million

Links analyzed

Every 5 minutes

Our software prevents phishing scams

250,000

People being protected by Our software

1 Million

Unique domains waiting to be validated by participants

REAL IMPLEMENTATIONS FOR THE METACERT PROTOCOL EXIST TODAY

Multibillion dollar cyber security companies license trust and reputation data about URIs from third-parties like MetaCert. Advertisers also need intelligence on URIs so they can avoid undesirable content while targeting specific categories. Anyone can build products and services on top of the MetaCert Protocol. However, we have already built some established products and services around these specific data economies:

REWARDING OUR EXISTING CUSTOMERS AND END-USERS
FOR OUR SLACK CUSTOMERS AND THEIR COMMUNITIES

We will airdrop Tokens to Crypto companies that protect their communities with the MetaCert Slack Security app to incentivize and reward their community members to contribute to our registry. Community members that activate the Direct Message (DM) security feature will also receive a Token reward.

FOR CRYPTONITE ADD-ON USERS

Cryptonite users will be given the opportunity to unlock Tokens as soon as the platform goes live. Cryptonite users will end up paying for the security software in the future. However, it's possible to offset the cost of the protection by submitting and validating links to help make the add-on better for everyone. This ensures that the Protocol is self-sustaining.

FOR OUR PEOPLE WHO USE OUR SAFE BROWSER SOFTWARE FOR CHROME AND IPAD

In 2013, we built an iPad browser and Google Chrome extension for families and schools to help protect kids from Pornographic content. It hasn't been updated since then. These users deserve better. Following the launch of the Protocol, we will dedicate design and engineering staff to fix bugs, make improvements and maintain these products. Each user will be invited to unlock enough Tokens to make sure the software is free for up to 12 months. Following that, users can offset the cost of security by submitting and validating links to help us improve the overall service.

FOR FACT CHECKERS

We already aggregate data provided by fact checking organizations for free. We think they should be paid for their hard work, so we're going to offer each of those organizations Tokens they can use to encourage participation from the community to help make their jobs easier. We also have some cool tools to give them to help with their internal day to day operations.

FOR DEVELOPERS

We will distribute Tokens to developers who want to build new cool products and services on top of the Protocol. Competition is healthy, so we encourage all of our competitors to become partners and build on top of the Protocol. Early adopters will be treated well in Tokens.

FOR AFFILIATES

Companies and individuals who help us further the adoption of the URI registry will be rewarded in...you guessed it, Tokens.

Our Customers
BETTER SECURITY FOR CRYPTOCURRENCY COMMUNITIES
MetaCert protects Token launches, ICOs and other Crypto communities by monitoring every message across their Slack community - including DMs.
PARTNER TESTIMONIALS

"It took longer to write the press release than it did to integrate the MetaCert API with our platform. And we started to generate a new revenue stream within 24 hours. We look forward to moving to a Tokenized Registry where our publishers can become early participants in the network."

Jay Shapiro Founder & CEO, AppMakr

"The MetaCert Protocol is a clear demonstration of how decentralized blockchain powered technology can benefit communities and users globally.

Rocket.Chat has been powering on-line decentralized communities all over the world since its inception. We are delighted to work with the MetaCert Protocol in making network communications and collaboration safer for all our users.

We believe that the blockchain powered, real-time updated Tokenized URI Registry can proactively assist in protecting our communities from the ever-evolving landscape of global security threats.

Furthermore, by integrating the Protocol and threat reporting, plus voting/curation capability in the distribution of Rocket.Chat, we empower our community members to help in building and curating the registry, with the potential of earning reward Tokens for their efforts."

Gabriel Engel Founder & CEO